In order for a project to be successful, the right strategy and clear business goals are required. Your goals can be separated into business goals and project goals. Business goals outline what benefits to the company's business are expected of the project. These benefits could be revenue, among other things. Project goals outline what the project will achieve and deliver.
Salmi Consulting has proven methods for producing business cases and investment entimates. The profits can be separated into direct, indirect, and difficult benefits. The gross profits will be compared to the estimated project costs, to show the net profit and profitability of the project.
Unfortunately, the business case is often put aside as soon as the project budget is approved. But almost as important as getting the calculations before the project startup is that the organization must take responsibility for achieving the business goals. The goals and effects must be measured even if they are not reviewed until the project is completed.